Before the internet era, Auto Trader was used cars – now, they’re a market leader online and want to keep things that way.

Recently our good friends at Spirit Marketing asked us to help with a promotional pack that Auto Trader wanted to create for the Northern Ireland market. The pack needed to communicate to used car dealers all the benefits of advertising with Auto Trader – both on- and off-line – and remind the province’s dealers that Auto Trader has a strong and responsive local presence.

In common with most of our work, all the post-production on this project was done in-house – it’s quicker and more cost-effective for clients and we find that it makes the whole project much more controllable and reactive.